Changing landscape of brand and performance marketing in India
The smartest media approaches are those that accomplish both brand building and performance benefits cohesively. Performance marketing builds brands but in a more personalised way. Marketers should think about their message and content strategies in a more 1:1 way, knowing that they can be targeted to specific audiences. Analytics and automation will create the need for more tools to assess the landscape and audience Knowing the brand positioning, brand attributes, and translating that positioning into message and imagery that resonates with the target audience, we are able to create performance marketing that helps reinforce the brand.

• Moderator
  To be announced
• Speakers
  

  Parag Murudkar
  Group EVP, Yes Bank

  

  Puneet Gulati
  Digital Marketing & Media, GSK

  

  Shreyansh Modi
  Head - Affiliate Marketing & Alliances, Flipkart

How to build a strong affiliate channel

• Speaker
  
  Daniil Silvestrov
  Affiliate Expert

6 Figure Lessons From 1,528,079 Emails with 41.8% Open Rate

• Speaker
  
  Emanuel Cinca
  WHAT THE AFF

Leveraging influencers in the age of performance marketing
Performance marketing programs have expanded their outlook to take a more holistic view, even merging with their business development team and it is more of partnership development. Integration of influencer into performance marketing is done by aligning goals, influencers and by tracking and monitoring. Tracking influencers which contributes to performance results in growing the business.

• Moderator
  Ajay Kudva
  Founder, En:Lyft Networks
• Speakers
  

  Aanchal Chauhan
  Head - Digital Marketing & PR, Bira91

  

  Eshita Jayaswal
  Digital Lead - India & South East Asia, Bacardi

  

  Channan Sawhney
  Head - Digital Marketing, Johnson & Johnson

  

  Sachin Vashishtha
  Sachin Vashishtha, Associate Director, Digital Marketing, PaisaBazaar

  

  Shashi Mukherjee
  Head - Digital Marketing, RB

Importance of affiliate marketing in M- Commerce
Mobile commerce is a natural progression of eCommerce and has grown significantly over the years. With evolving expectations, consumer behavior is skewed towards the app ecosystem. This leads to an adaptive affiliate ecosystem getting its due rewards by advertisers on mobile. In this session, we will discuss the ubiquity of mobile commerce, and how remarkably specific data is tied to mobile affiliate activity.

• Moderator
  
  Neha Kulwal
  CEO, Admitad
• Speakers
  To be announced

Changing trends in video content consumption- What, where and how?
People are watching what they want, they’re watching where they want- from the 70 inch 4K OLED in their rooms to their smartphones’ 5 inch screen while riding the train to work.1 in 3 adults between ages 18 and 54 use their smartphone as their primary device for watching online. With mobile, online video is always on demand-people can watch virtually anywhere, anytime and on any screen. The new viewing habits are evolving due to the nature of in-home viewing. The high rate of online video consumption via mobile indicates potential growth for short-form video platforms. Making short, shareable videos designed to appeal to the broadest audience possible, not only longer, but more niche.

• Moderator
  To be announced
• Speakers
  

  Eiti Singhal
  AGM - MarCom & Brand, Panasonic

  

  Ashish Chopra
  Head - Content Marketing, Ixigo