WHAT! is the India Affiliate Summit?

The perfect set up to discuss the innovations and dissect the implications of Affiliate Marketing. Initiated by IAMAI to bring Affiliate aka Performance Marketing industry together, providing educational sessions on the latest industry issues along with networking opportunities for affiliate marketers.

The India Affiliate Summit 2016 is designed to revolutionize the Affiliate marketplace in India. Spread across 2 days of networking & innovation, the Summit is segregated to provide you the opportunities to hobnob with fellow Affiliates & Brands alike, with the Affiliate Street being the main attraction.

India Affiliate Summit – Fact Sheet


No. of Exhibitors


No. of Speakers


No of companies participating


No of delegates

20000 sq ft.

sq ft. Area


  • A section completely dedicated to Affiliate marketers which gives you a chance to immerse, converse and disperse insights on performance-based marketing. Here’s your chance to experience the future of marketing!
  • With publishers, brands, ad networks, bloggers and agencies in attendance, the setup seeks to replicate a “marketplace” which will have ‘streets and vendors’ who’s main aim is to further a business’ opportunities through affiliate marketing.
  • This innovative setup is intended to encourage healthy competition and bring together the 1500+ delegates and 100+ companies at the Summit.

To know more about specs Click here



  • Theme Address: 1000 – 1015 hrs
    Speaker: : Parul Bhargava, Co-Founder & CEO, vCommission Media
  • Leadership Address: 1015 – 1030 hrs
    Constructing a Good Affiliate Programme
    Speaker: Anurag Gupta, Founder & MD, DGM India
  • Release of White Paper with TATA Strategic Management Group: 1030 – 1035 hrs

Plenary Session 1: Cracking the Affiliate Marketing Code

  • From driving sales to building brands through affiliate marketing
  • How to identify the right affiliates and incentivize them for improving the brand?
  • How can affiliates position themselves to become an attractive proposition for brands & Networks?

Moderator: Sourabh Gupta, Engagement Manager – Technology & Digital, TATA Strategic Management Group ©

  • Ankur Singla, Founder & CEO, Helpchat
  • Rajat Garg, Founder, Shimply
  • Neha Sureka, VP, Marketing and Innovation, Airtel
  • Abhijit Banerjee, Head Affiliates, vCommission
  • Nadeesh Ramachandran, Vice President - Sales & Strategy, Vserv
  • Saurabh Khemka, Business Head - Affiliate Marketing, netCORE Solutions

Plenary Session 2: Synergizing Brand building and Affiliate marketing
  • Aligning affiliate and marketing programs
  • Should affiliate marketing teams be separate from digital marketing teams? Are there synergies?
  • Fine art of balancing branding and affiliate marketing spend
Moderator: : Swati Gauba, Founder, Hoppingo.com

  • Jaimit Doshi, Head Marketing, Coverfox
  • Deepti Karthik, Associate Director Marketing Strategy, Snapdeal
  • Sumit Bedi, Vice President – Marketing, Indiamart Intermesh
  • Saurabh Kapoor, Digital Head, Koovs
  • Akila Jayaraman, Director, Madhouse (WPP Company)
  • Jitendra Arora, Chief Executive Officer, Fork Surge

Data Quality and Campaign Optimization – How?
  • What most affiliate marketers know but a majority do not leverage
  • The shift in the paradigm spray & pray
  • Garbage in Gospel out
  • Improving ROI through data quality, segmentation & targeting
Speaker:Kunal Tomar, General Manager - Cross Channel Marketing & Data Quality, Experian Services India
Plenary Session 3: Importance of Data Quality and Campaign Optimization
  • Typical challenges while interpreting numbers
  • Do’s and don’ts to ensure data quality
  • Leveraging marketing data to improve ROMI and associated challenges
Moderator: : Chandranshu Mishra, Consultant, Tata Strategic Management Group
  • Kunal Tomar, General Manager - Cross Channel Marketing & Data Quality, Experian Services India
  • Kedar Gavane, Vice President, comScore Inc.
  • Amit Sharma, Head - Digital Marketing & E-commerce, Max Life Insurance
  • Sanjay Tripathy, Sr. Executive Vice President- Head Marketing, Analytics, Digital & E-Commerce, HDFC Life
  • Rajat Girdhar, Head of Online and Mobile Marketing, MakeMyTrip.com
Managing Affiliates: Using Data to Make Informed Decisions
Speaker: Stephanie Swan, Director- Client Operations, CAKE
Phygital Skill (Rummy/Poker) & Online Gaming Market in India & How to sell into them as ad networks, media companies.
Speaker: Pariekshit Maadishetti, Founder, Taj Rummy
Ritisha Reddy, Managing Director, KPR Media
Plenary Session 4: Means or the End: Last Click vs Multi click attribution

  • Is the current industry norm of Last click wins unfair to affiliates?
  • How feasible is multi click attribution?
  • How can emerging technologies help in solving this puzzle?

Moderator: Parul Bhargava, Co-Founder & CEO, vCommission Media
  • Gaurav Arora, Head - Acquisition Online Marketing, Nearbuy
  • Sharat Krishnan, Vice President – Marketing, BlueStone.com
  • Praveen Meloth, Head Marketing, Shop CJ
  • Aashish Bhatnagar, Head - Mobile & Affiliate Marketing , Shopclues
  • Prasad Shejale, Co-founder & CEO (India), Logicserve Group
Plenary Session 5: Reality Check: Pitfalls of Affiliate Marketing

  • Click frauds, the elephant in the room? How can the same be improved?
  • Affiliate marketing is not about lead conversion; it’s about lead generation
  • Affiliate marketing not suited for all (if TG is offline)
  • Common mistakes in affiliate marketing
Moderator: Mehul Jobanputra, Co-founder, Parity Cube - Cuelinks
  • Shaan Raza, Country Manager at OMG - Optimise Media Group
  • Abhilash Premanand, Mobile Marketing & Digital Marketing Specialist, BankBazaar.com
  • Anshul Srivastava, Head Digital Marketing, BigBreaks
  • Radhika Binani, Chief Product Officer, PolicyBazaar
How-to Guide for Affiliate marketing in India
Speaker: Ashwiny Thapliyal, Head Consultant for India, Tune
Rise of a Modern Marketer – in a Connected World
Speaker: Milind Pathak, Chief Operating Officer, Madhouse India
Mobile Affiliate Marketing: World of Apps, Pops, re-directs & advertising

  • Is targeting customer on mobile same as on web? What are the advantages & challenges?
  • New costing like Pay/App down load, Pay/Review; are they effective?
  • What are some of the mobile centric affiliate marketing tools?
  • Attribution challenges in a multi-device scenario
Moderator: Narayan Murthy Ivaturi, Director Revenue & Sales, tenthavenue
  • Ofir Brill, International Sales Manager, HasOffers
  • Mohit Ahuja, Senior Director – Marketing, Droom
  • Dinesh Arora, Head of Digital Marketing, Zopper
  • Daniel Neumann, VP Business Development & Strategy, ClicksMob
  • Mohammad Sohrab Ali, Co-Founder & Sales Head, Adsplay International

Ordering its way to Growth: Affiliate for Ecommerce/Food tech

  • Behaviour Tech and lead generation working together
  • Blurring the digital divide: Integrating affiliate marketing across online & offline
  • How to drive ROMI for ecommerce/Food tech companies using affiliates?

Pankaj Gupta, Senior Practice Head - Consumer & Retail, TATA Strategic Management Group ©

  • Meera Iyer, Head Marketing, Bigbasket ©
  • Pramod Rao, Senior VP Marketing and Growth, Zomato ©
  • Sourav Shah, Head - Digital Marketing and CRM, Jubilant FoodWorks
  • Shekhar Sharma, National Director, GroupM Interaction

Web Push Notifications
Speaker: Vipul Garg, CEO, Letreach.com
Anatomy of Perfect Affiliate Marketing
  • Choosing the right affiliate strategy – Unattached, Relevant, or Involved?
  • Identifying the right influencers and tools
  • Balancing customer engagement and intrusion
  • Optimizing spend and monitoring the right indicators
Moderator: Sajal Gupta, Lead Digital Performance & Head Digital (North), MediaCom
  • Neha Kulwal, CEO Admitad India
  • Ganish Bahl, Head-Digital Marketing, Micromax
  • Sumanta Sengupta, Head of Digital Marketing, Oyo Rooms
  • Mayank Sharma, Managing Director CupoNation S.E Asia
  • Ravi Bansal, Director Marketing, Leeco
How ShoutMeLoud increased its revenue by 200% within one year!
Speaker: Harsh Agrawal, Founder, ShoutMeLoud
Navigating the Affiliate Marketing Ecosystem: Lessons Learned and helpful Hints
Learn 3 best practices regarding Affiliate marketing and take a deep dive into different forms of marketing
  • Gain insights from industry experts on lessons learned in Affiliate Marketing
  • Receive tips for maximizing digital spend and increasing ROI
  • Identify ways to optimize your Affiliate Program
Moderator: Manbir Singh Arora, Country Manager, India- CAKE
  • Vipul Kedia, Director-Partnerships & Delivery, Affle
  • Srikrishna Swaminathan, Head of Affiliate and Third Party Supply Business, Wadogo
  • Rajat Girdhar, Head of online and Mobile Marketing, MakeMyTrip.com
Into the Crystal ball: New age drivers for Affiliate Marketing
  • Big deal about cash back coupons & discounts in India
  • World beyond coupons and cash-backs
  • What are some of the emerging tools? - Blogs, recommendations and more
  • Are there other drivers beyond discounts that can be leveraged?
Moderator: To Be Announced
  • Rohan Bhargava, Co-founder, CashKaro.com
  • Sumit Kumar, VP-Digital, Oxigen Wallet
  • Himanshu Periwal, Vice President, ixigo


Parul Bhargava


Aashish Bhatnagar

Head - Mobile & Affiliate Marketing

Abhijit Banerjee

Head Affiliates

Abhilash Premanand

Mobile Marketing & Digital Marketing Specialist

Akila Jayaraman

Madhouse (WPP Company)

Amit Sharma

Head - Digital Marketing & E-commerce
Max Life Insurance

Ankur Singla

Founder & CEO

Anshul Srivastava

Head Digital Marketing


WHY! Should you attend the India Affiliate Summit?

  • GROW your network with the plethora of brands attending from different sectors.
  • ESTABLISH new partnerships and tie-ups with affiliate networks and publishers.
  • EXPLORE the opportunity in this untapped channel of marketing.
  • INCREASE your reach in this sector by showcasing your presence in the affiliate industry.
  • POSITION and profile yourself as an industry leader.
  • CAPTURE new prospects while enhancing your corporate profiles to new clients.
  • NETWORK with high quality decision makers.
  • INNOVATIVE way to socialize with the right people who will bring success to your business.
  • DEVELOP relationships through new networking opportunities with industry peers.
  • BUILD bridges between different stakeholders in the industry.


Title Partner


Platinum Networking Partner


Gold Partners
Silver Partners
Delegate Bag Partner


Beer Booth



Integrated Marketing Supporter


Webcast Supporter


Strategic Media Supporter


Online Registration Supporter


Media Supporter


Networking App Supporter


Print Media Supporter

apps-unvieled startup

Social Wall Supporter


Social Media Supporter


Blogging Supporter


Online Media Supporter

Telecom Uncovered Telecom Watch Indian Telivision India Today Adgully Investment Gugu Motivateme Bizztor Digital Vidya Versed Tech bloggers



Gold Pass
INR 10,000
  • Entry to Affiliate Street
  • Entry to Affiliate Street Party
  • 3 Complimentary drinks coupons at the party
  • Entry to Conference and exhibition
  • Lunch on both days

Buy now

Silver Pass
INR 7500
  • Entry to Affiliate Street
  • Entry to Affiliate Street Party
  • Entry to conference and exhibition
  • Mini Lunch on both days of summit

Buy now

Bronze Pass
INR 4000
  • Entry to Affiliate Street
  • Entry to conference and exhibition
  • Mini Lunch on both days of summit

Buy now

Affiliate Street pass
INR 2000
  • Entry to Affiliate Street
  • Entry to conference and exhibition

Buy now


Note: Preferred Entry to gold pass



Contact us

Your Name (required)

Your Email (required)


Your Message