• Theme Address: 1000 – 1015 hrs
  Speaker: : Parul Bhargava, Co-Founder & CEO, vCommission Media
• Leadership Address: 1015 – 1030 hrs
  Constructing a Good Affiliate Programme
  Speaker: Anurag Gupta, Founder & MD, DGM India
• Release of White Paper with TATA Strategic Management Group: 1030 – 1035 hrs

Plenary Session 1: Cracking the Affiliate Marketing Code

• From driving sales to building brands through affiliate marketing
• How to identify the right affiliates and incentivize them for improving the brand?
• How can affiliates position themselves to become an attractive proposition for brands & Networks?

Moderator: Sourabh Gupta, Engagement Manager – Technology & Digital, TATA Strategic Management Group ©

Panelists:

• Ankur Singla, Founder & CEO, Helpchat
• Rajat Garg, Founder, Shimply
• Neha Sureka, VP, Marketing and Innovation, Airtel
• Abhijit Banerjee, Head Affiliates, vCommission
• Nadeesh Ramachandran, Vice President - Sales & Strategy, Vserv
• Saurabh Khemka, Business Head - Affiliate Marketing, netCORE Solutions

Plenary Session 2: Synergizing Brand building and Affiliate marketing

• Aligning affiliate and marketing programs
• Should affiliate marketing teams be separate from digital marketing teams? Are there synergies?
• Fine art of balancing branding and affiliate marketing spend

Moderator: : Swati Gauba, Founder, Hoppingo.com

Panelists:

• Jaimit Doshi, Head Marketing, Coverfox
• Deepti Karthik, Associate Director Marketing Strategy, Snapdeal
• Sumit Bedi, Vice President – Marketing, Indiamart Intermesh
• Saurabh Kapoor, Digital Head, Koovs
• Akila Jayaraman, Director, Madhouse (WPP Company)
• Jitendra Arora, Chief Executive Officer, Fork Surge

Data Quality and Campaign Optimization – How?

• What most affiliate marketers know but a majority do not leverage
• The shift in the paradigm spray & pray
• Garbage in Gospel out
• Improving ROI through data quality, segmentation & targeting

Plenary Session 3: Importance of Data Quality and Campaign Optimization

• Typical challenges while interpreting numbers
• Do’s and don’ts to ensure data quality
• Leveraging marketing data to improve ROMI and associated challenges

Moderator: : Chandranshu Mishra, Consultant, Tata Strategic Management Group

Panelists:

• Kunal Tomar, General Manager - Cross Channel Marketing & Data Quality, Experian Services India
• Kedar Gavane, Vice President, comScore Inc.
• Amit Sharma, Head - Digital Marketing & E-commerce, Max Life Insurance
• Sanjay Tripathy, Sr. Executive Vice President- Head Marketing, Analytics, Digital & E-Commerce, HDFC Life
• Rajat Girdhar, Head of Online and Mobile Marketing, MakeMyTrip.com

Managing Affiliates: Using Data to Make Informed Decisions

Phygital Skill (Rummy/Poker) & Online Gaming Market in India & How to sell into them as ad networks, media companies.

Plenary Session 4: Means or the End: Last Click vs Multi click attribution

• Is the current industry norm of Last click wins unfair to affiliates?
• How feasible is multi click attribution?
• How can emerging technologies help in solving this puzzle?

Moderator: Parul Bhargava, Co-Founder & CEO, vCommission Media

Panelists:

• Gaurav Arora, Head - Acquisition Online Marketing, Nearbuy
• Sharat Krishnan, Vice President – Marketing, BlueStone.com
• Praveen Meloth, Head Marketing, Shop CJ
• Aashish Bhatnagar, Head - Mobile & Affiliate Marketing , Shopclues
• Prasad Shejale, Co-founder & CEO (India), Logicserve Group

Plenary Session 5: Reality Check: Pitfalls of Affiliate Marketing

• Click frauds, the elephant in the room? How can the same be improved?
• Affiliate marketing is not about lead conversion; it’s about lead generation
• Affiliate marketing not suited for all (if TG is offline)
• Common mistakes in affiliate marketing

Moderator: Mehul Jobanputra, Co-founder, Parity Cube - Cuelinks

Panelists:

• Shaan Raza, Country Manager at OMG - Optimise Media Group
• Abhilash Premanand, Mobile Marketing & Digital Marketing Specialist, BankBazaar.com
• Anshul Srivastava, Head Digital Marketing, BigBreaks
• Radhika Binani, Chief Product Officer, PolicyBazaar