India Affiliate Summit 2016

1st - 2nd SeptemberThe Leela Gurgaon #IAS16
Thursday 1st of September 2016 09:00:00 AM

WHAT! is the India Affiliate Summit?

The perfect set up to discuss the innovations and dissect the implications of Affiliate Marketing. Initiated by IAMAI to bring Affiliate aka Performance Marketing industry together, providing educational sessions on the latest industry issues along with networking opportunities for affiliate marketers.

The India Affiliate Summit 2016 is designed to revolutionize the Affiliate marketplace in India. Spread across 2 days of networking & innovation, the Summit is segregated to provide you the opportunities to hobnob with fellow Affiliates & Brands alike, with the Affiliate Street being the main attraction.

India Affiliate Summit – Fact Sheet


No. of Exhibitors


No. of Speakers


No of companies participating


No of delegates

20000 sq ft.

sq ft. Area


  • A section completely dedicated to Affiliate marketers which gives you a chance to immerse, converse and disperse insights on performance-based marketing. Here’s your chance to experience the future of marketing!
  • With publishers, brands, ad networks, bloggers and agencies in attendance, the setup seeks to replicate a “marketplace” which will have ‘streets and vendors’ who’s main aim is to further a business’ opportunities through affiliate marketing.
  • This innovative setup is intended to encourage healthy competition and bring together the 1500+ delegates and 100+ companies at the Summit.

To know more about specs Click here



Theme: Demystifying New Age Affiliate Marketing

- Theme Address: 1000 – 1010 hrs
- Speaker: Parul Bhargava, Co-Founder & CEO, vCommission Media ©
- Leadership Address 1: 1010 – 1025 hrs
- Speaker: To Be Announced
- Leadership Address 2: 1025 – 1040 hrs
- Topic: Constructing a good affiliate programme
- Speaker: Anurag Gupta, Founder & MD, DGM India ©

Plenary Session 1: Cracking the Affiliate Marketing Code

- From driving sales to building brands through affiliate marketing
- How to identify the right affiliates and incentivize them for improving the brand?
- How can affiliates position themselves to become an attractive proposition for brands & Networks?

Moderator: Sourabh Gupta, Engagement Manager – Technology & Digital, TATA Strategic Management Group ©

- Manav Sethi, Group Head – Marketing & Digital Platforms, Head- Classifieds & Deals, ASKME India & Malaysia ©
- Rajat Garg, Founder, Shimply ©
- Manmeet Singh, Director-Online Marketing, Flipkart ©
- Manish Shrivastava, Digital Marketing Head, Yepme
- Arpanarghya Saha, Senior Director - Digital Transformation & Go To Market Strategy, Snapdeal

Lead Talk 1: The State of the APP Economy: Market Developments & Forecast

Speaker: Venkatesh C R, Managing Director & CEO, ADATHA ©

Plenary Session 2: Synergizing Brand building and Affiliate marketing

- Aligning affiliate and marketing programs
- Should affiliate marketing teams be separate from digital marketing teams? Are there synergies?
- Fine art of balancing branding and affiliate marketing spend

Moderator: To Be Announced

- Sumit Bedi, Vice President – Marketing, Indiamart Intermesh ©
- Jitendra Arora, Chief Executive Officer, Fork Surge ©
- Sheran Mehra, Head - Group Strategic Marketing & Communication, DBS Bank
- Anand Dubey, Vice President & Head - Consumer Marketing, IndusInd Bank
- Deepak Sharma, Chief Digital Officer, Kotak Mahindra Bank

Data Quality and Campaign Optimization – How?

• What most affiliate marketers know but a majority don't leverage
• The shift in the paradigm 'spray & pray'
• Garbage in Gospel out
• Improving ROI through data quality, segmentation & targeting


Kunal Tomar, General Manager - Cross Channel Marketing & Data Quality, Experian Services India ©

Plenary Session 3: Importance of Data Quality and Campaign Optimization

- Typical challenges while interpreting numbers
- Do’s and don’ts to ensure data quality
- Leveraging marketing data to improve ROMI and associated challenges

Moderator: To Be Announced

- Kunal Tomar, General Manager - Cross Channel Marketing & Data Quality, Experian Services India ©
- Kedar Gavane, Vice President, comScore Inc. ©
- Saranjeet Singh, Head - Digital Marketing, Airtel Money
- Anika Agarwal, Vice President and Head Marketing, Max Bupa Health Insurance
- Balaji Viswanath, Director Digital Marketing, American Express

Managing Affiliates: Using Data to Make Informed Decisions

Speaker: Representative from CAKE ©

Technology: The catalyst at play

Speaker: To Be Announced

Plenary Session 4: Means or the End: Last Click vs Multi click attribution

- Is the current industry norm of Last click wins unfair to affiliates?
- How feasible is multi click attribution?
- How can emerging technologies help in solving this puzzle?

Moderator: To Be Announced

- Gaurav Arora, Head - Acquisition Online Marketing, Nearbuy ©
- Manav Sethi, Group Head – Marketing & Digital Platforms, Head- Classifieds & Deals, ASKME India & Malaysia ©
- Sharat Krishnan, Vice President – Marketing, BlueStone.com ©
- Prasad Shejale, Co-founder & CEO (India), Logicserve Group ©
- Praveen Meloth, Head Marketing, Shop CJ ©

Plenary Session 5: Reality Check: Pitfalls of Affiliate Marketing

- Click frauds, the elephant in the room? How can the same be improved?
- Affiliate marketing is not about lead conversion; it’s about lead generation
- Affiliate marketing not suited for all (if TG is offline)
- Common mistakes in affiliate marketing

Moderator: To Be Announced

- Abhilash Premanand, Mobile Marketing & Digital Marketing Specialist, BankBazaar.com ©
- Dilip R.S., Marketing Partnerships & Business Development, Amazon
- Radhika Binani, Chief Product Officer, PolicyBazaar
-Hitesh Khandelwal, Co- Founder, Smartprix

How-to Guide for Affiliate marketing in India

Speaker: Ashwiny Thapliyal, Head Consultant for India, Tune©

Big deal about cash back coupons & discounts in India

Speaker: To Be Announced

Mobile Affiliate Marketing: World of Apps, Pops, re-directs & advertising

- Is targeting customer on mobile same as on web? What are the advantages & challenges?
- New costing like Pay/App down load, Pay/Review; are they effective?
- What are some of the mobile centric affiliate marketing tools?
- Attribution challenges in a multi-device scenario

Moderator: To Be Announced

- Daniel Neumann, VP Business Development & Strategy, ClicksMob ©
- Deepak Srikumar, Head Digital Marketing, Myntra
- Anand Subramanian, Senior Director - Marketing Communications, Ola
- Ankit Kathuria, Head of Digital Marketing, Uber

Ordering its way to Growth: Affiliate for Ecommerce/Food tech

- Behaviour Tech and lead generation working together
- Blurring the digital divide: Integrating affiliate marketing across online & offline
- How to drive ROMI for ecommerce/Food tech companies using affiliates?

Moderator: Pankaj Gupta, Senior Practice Head - Consumer & Retail, TATA Strategic Management Group ©


- Meera Iyer, Head Marketing, Bigbasket ©
- Sharad Harjai, AVP Marketing, Groffers ©
- Uma Talreja, Chief Digital officer, Raymond
- Murugan S, Senior Vice President Marketing, Dominos

Anatomy of Perfect Affiliate Marketing

- Choosing the right affiliate strategy – Unattached, Relevant, or Involved?
- Identifying the right influencers and tools
- Balancing customer engagement and intrusion
- Optimizing spend and monitoring the right indicators

Moderator: To Be Announced

- Savita Chugh, Digital Marketing, Maruti
- Swati Bhargava, Co-Founder, Cashkaro
- Ganish Bahl, Head-Digital Marketing, Micromax ©

My Blogging Journey So Far
Speaker: Harsh Agrawal, Founder, ShoutMeLoud ©

Navigating the Affiliate Marketing Ecosystem: Lessons Learned and helpful Hints

-Learn 3 best practices regarding Affiliate marketing and take a deep dive into different forms of marketing
Moderator: To Be Announced


- Manbir Singh Arora, Country Manager, India- CAKE ©
- To Be Announced

Into the Crystal ball: New age drivers for Affiliate Marketing

- World beyond coupons and cash-backs
- What are some of the emerging tools? - Blogs, recommendations and more
- Are there other drivers beyond discounts that can be leveraged?

Moderator: To Be Announced


- Sumit Kumar, VP-Digital, Oxigen Wallet ©
- Rahul Chaturvedi, Head Marketing Division, ixigo
- Rajat Girdhar, Head of Online and Mobile Marketing, MakeMyTrip


Parul Bhargava


Abhilash Premanand

Mobile Marketing & Digital Marketing Specialist

Anurag Gupta

Founder & MD
DGM India

Ashwiny Thapliyal

Head Consultant for India

Daniel Neumann

VP Business Development & Strategy

Ganish Bahl

Head Digital Marketing
Micromax Informatics Ltd

Gaurav Arora

Head - Acquisition Online Marketing

Harsh Agarwal

Blog Scientist


WHY! Should you attend the India Affiliate Summit?

  • GROW your network with the plethora of brands attending from different sectors.
  • ESTABLISH new partnerships and tie-ups with affiliate networks and publishers.
  • EXPLORE the opportunity in this untapped channel of marketing.
  • INCREASE your reach in this sector by showcasing your presence in the affiliate industry.
  • POSITION and profile yourself as an industry leader.
  • CAPTURE new prospects while enhancing your corporate profiles to new clients.
  • NETWORK with high quality decision makers.
  • INNOVATIVE way to socialize with the right people who will bring success to your business.
  • DEVELOP relationships through new networking opportunities with industry peers.
  • BUILD bridges between different stakeholders in the industry.


Title Partner


Platinum Networking Partner


Gold Partners

Silver Partners


Bronze Partner

Delegate Bag Partner


Knowledge Partner



Integrated Marketing Supporter


Webcast Supporter


Strategic Media Supporter


Online Registration Supporter


Media Supporter


Networking App Supporter


Print Media Supporter

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Online Media Supporter

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Gold Pass
INR 5000 + 15% Tax
  • Entry to Affiliate Street
  • Entry to Affiliate Street Party
  • 3 Complimentary drinks coupons at the party
  • Entry to Conference and exhibition
  • Lunch on both days

Buy now

Silver Pass
INR 3500+ 15% Tax
  • Entry to Affiliate Street
  • Entry to Affiliate Street Party
  • Entry to conference and exhibition
  • Mini Lunch on both days of summit

Buy now

Bronze Pass
INR 2000 + 15% Tax
  • Entry to Affiliate Street
  • Entry to conference and exhibition
  • Mini Lunch on both days of summit

Buy now

Affiliate Street pass
INR 1000 + 15% Tax
  • Entry to Affiliate Street
  • Entry to conference and exhibition

Buy now



Contact us
  • The Leela Gurgaon
  • latika@iamai.in
  • +91 9820408033

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